From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitz scale.
Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitz scaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the
necessary shifts in strategy needed at each level of scale.
Product Details
- Paperback: 288 pages
- Publisher: Harper Collins (30 November 2018)
- Language: English
- ISBN-10: 0008303630
- ISBN-13: 978-0008303631
- Product Dimensions: 15.3 x 2.6 x 23.4 cm
About the Author
REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.
CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.Review
"The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book" - From the Foreword by Bill Gates
“The book the start-up world has been waiting for. I can’t think of any other that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth. This book shares some of the key secrets for building mission-oriented, global businesses at speed.
-Brian Chesky, Cofounder and CEO, AirBnb
“Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business.” –Sheryl Sandberg, New York Times bestselling author of Lean In and Option B
“The secret of Silicon Valley is that it keeps updating the playbook. Each new success – from Google to Facebook to Airbnb and Uber – develops new techniques for world-transforming products. Reid Hoffman paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book.” -Eric Schmidt, Technical Advisor and former CEO, AlphabetRent & Security Return Pollicy
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