THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS
'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)
'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy
Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.
In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.
Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).
If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
Product Details
- Paperback: 480 pages
- Publisher: Piatkus; Digital original edition (4 September 2014)
- Language: English
- ISBN-10: 9780349401379
- ISBN-13: 978-0349401379
- ASIN: 0349401373
- Product Dimensions: 15.2 x 3.3 x 23.2 cm
Review
A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business (Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga))
The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business (Hugo Barra, VP, Xiaomi (and former VP Android Product Management, Google))
George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice (David Rowan, Editor, Wired magazine)
A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app (Michael Acton Smith, Founder and CEO, Mind Candy)
George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy (Adam Valkin, General Partner at General Catalyst Partners)Rent & Security Return Pollicy
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