'Predictably Irrational: The Hidden Forces that Shape Our Decisions’ is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. The intriguing language of this book along with the powerful narration makes this book a must have. This book has been written by Dan Ariely and was published by HarperCollins publications in 2010.
The things we do, buy or experience are all based on the decisions we make. To lead a happy and prosperous life, one must make right decisions, which only happens after one gathers the understanding of how these decisions are made. This book tries to answer this basic question.
The author uses various real life examples that enable the readers to understand that most of our decisions in life tend to be irrational. It consists of 15 well detailed chapters which speak about points like the truth about relativity and the attraction for words like 'zero' and 'free'. The author further states that these 2 words tend to influence our thinking which ultimately affects our decision making rationality.
Product Details
- Paperback: 304 pages
- Publisher: Harpercollins (18 February 2010)
- Language: English
- ISBN-10: 9780007368549
- ISBN-13: 978-0007368549
- ASIN: 0007368542
- Product Dimensions: 29 x 20 x 3 cm
About the Author
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
Review
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
