THE TOP 10 SUNDAY TIMES BESTSELLER Shortlisted for the FT Business Book of the Year Award 2019'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The GuardianThe challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
Product Details
- Paperback: 704 pages
- Publisher: Profile Books (30 September 2019)
- Language: English
- ISBN-10: 1781256853
- ISBN-13: 978-1781256855
- Product Dimensions: 12.9 x 3.8 x 19.8 cm
Review
Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas. (The Guardian)
everyone needs to read this book as an act of digital self-defense.
A must read for anyone interested in power, politics, technology and the future of our fragile democracies. Zuboff is a brilliant mind who connects the dots like no other. (New Statesman Books of the Year)
Das Kapitalof the digital age (The Times)
Magisterial, indispensable (Observer)
[It] will surely become a pivotal work in defining, understanding and exposing this surreptitious exploitation of our data and, increasingly, our free will ... essential (Irish Times)
An intensively researched, engagingly written chronicle of surveillance capitalism's origins and its deleterious prospects for our society ... This is the rare book that we should trust to lead us down the long hard road of understanding (New York Times)
Groundbreaking, magisterial ... unmissable (FT)
Comprehensive and impassioned ... an important book (Sunday Times)
Groundbreaking ... Aiming to apply Marx's account of surplus value in a time when capital is accumulated through knowledge-based technology, she has given us an illuminating critical perspective on the regime of surveillance under which we all now live (New Statesman)Rent & Security Return Pollicy
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